Hubspot Marketing Hub Features

An overview of the features that actually move the needle

We have pulled together a list of the key features available with Hubspot Marketing Enterprise Hub which will enable you to scale and grow your Marketing efforts.

With links to the HubSpot Knowledge Base and Academy.

Campaigns & Audience

1. Journey Automation

Not just email sequences - true omnichannel journeys. A prospect visits a pricing page, gets a LinkedIn ad, then an email. All automatically. All connected.

• Journey Automation (currently in BETA) - build personalised flows for different customer journeys all within the same view.
• 1,000 workflows (automations) - enough for every segment, product and lifecycle stage
• Branch logic based on any CRM property or behaviour
• Set it once - it runs while you sleep
  
  

2. AI Audience Intelligence (Lookalike Lists + Lead Scoring)

Stop guessing who to target. AI analyses your best customers and finds more people exactly like them - then scores every lead so your Sales team calls the right ones first.

• Lookalike Lists - Lookalike segments are generated by Breeze AI to help you find and reach new contacts based on existing useful segments (example contacts that look like your best customers!)
• AI Lead Scoring - behavioural + predictive, not just form fills
• Use hubspot audiences in Google, Meta and LinkedIn Ads
• Smart Lists auto-update as contacts meet or leave criteria

3. Custom Behavioural Events

Track what matters to YOUR business - not just page views. A Contact watching a demo video, using a key product feature or clicking a specific button can trigger a whole campaign.

• Codeless Event Visualiser - no developer needed
• Track button clicks, video plays, app actions & form interactions on your website
• Use any event to segment, score, trigger workflows or build reports
• Use custom events in attribution reporting

4. Deep Personalisation

Every Contact sees content tailored to them. Different CTAs, images, body copy and landing pages based on industry, lifecycle stage or any CRM property.

• Smart Content - emails and pages adapt per contact in real time
• Personalise by Lifecycle stage, industry, location, behaviour or custom property
• Same URL, different experience - no duplicate pages needed

5. Account-Based Marketing (ABM)

Target entire companies, not just individual contacts. Coordinate Marketing and Sales around your most valuable accounts - with shared data, not separate spreadsheets.

• Build target account lists and track engagement at company level
• See which accounts are warming up before Sales makes contact

Social Channels

Everything in one place: publish, schedule, monitor and report across all major social networks without leaving HubSpot. All social activity ties back to the CRM - so you can see which posts influence deals.

Full details

In a nutshell...

What makes HubSpot Social different from standalone tools?

• Every social interaction (click, comment, form fill) is logged on the contact record - no manual tagging
• Run ads to CRM-defined audiences (e.g. 'contacts in trial' or 'accounts scoring >70') directly from HubSpot
• Breeze AI Social Agent analyses best posting times and suggests content based on your audience
• Social reporting is unified with email, content and paid ads - one dashboard, not four tabs
• Campaign attribution: tag a social post to a campaign and watch it show up in revenue attribution reports

Search & Discovery

Organic traffic for HubSpot customers is down 27% year-over-year. Buyers now research on ChatGPT, Gemini and Perplexity before visiting a website. These tools cover the full discovery stack - from Google to AI.

6. SEO Tools

The foundation of all discovery. Without strong SEO, AEO has nothing to build on.

• Organic search performance tracking and trend monitoring in one dashboard
• Topic cluster builder - build authority around your core themes
• AI-powered content suggestions to fill ranking gaps
• Page-level optimisation scores with actionable recommendations
• Integrates directly with blog, landing pages and campaign reporting

7. AEO - Answer Engine Optimisation

AEO is the practice of improving how often your brand appears in AI-generated answers on ChatGPT, Gemini and Perplexity. Buyers who arrive via AI convert at 3x the rate of traditional search.

• Brand visibility dashboard - score out of 100 across ChatGPT, Gemini and Perplexity
• 5 scored dimensions: sentiment, presence quality, brand recognition, share of voice, market position
• CRM-powered prompt suggestions - HubSpot knows your buyers, suggests the right questions to track
• Competitor share of voice - see who AI recommends instead of you
• Actionable recommendations: create this page, update that post, pitch this outlet
• Integrated in Marketing Hub Enterprise - act on gaps without switching tools

Key stat: HubSpot's own AEO strategy produced a 1,850% increase in qualified leads. Beta customers drove 20% more AI traffic than those not using the tool.

8. Content Remix

One great piece of content shouldn't live on one channel. Remix uses AI to repurpose your best assets into up to 10 different formats in minutes - not days.

• Turn a blog post into social posts, emails, SMS, landing pages and video scripts
• Up to 10 content types per remix - select formats, set tone, generate
• Works from blog posts, landing pages, webinars, uploaded documents or Google Drive files
• Respects your Brand Voice settings for consistent tone across all outputs
• Schedule and publish remixed content directly from HubSpot - no copy-pasting

9. Buyer Intent Signals

Know who is ready to buy before they raise their hand. Intent data surfaces accounts actively researching your category.

• Track behavioural signals: page visits, content downloads, pricing page views, ad engagement
• Combine with ABM target account lists to prioritise the hottest accounts
• Custom Behavioural Events capture in-product intent (feature usage, trial activity)
• Pass intent scores to sales workflows automatically - no manual handoff
• Multi-touch attribution connects intent signals to pipeline and closed revenue

Analytics & Reporting

HubSpot Enterprise has 500 custom reports and 50 dashboards. The real power is that ALL your data - CRM contacts, email, social, ads, website, deals - lives in one place. No more stitching spreadsheets together.

The reports that change conversations with leadership

Analytics features worth calling out

• 7 attribution models - first touch, last touch, linear, time-decay, U-shaped, W-shaped, full path
• Scheduled report delivery - email any dashboard to stakeholders on a weekly or monthly cadence
• Custom events in reports - include any behavioural event you track in your dashboards
• Export to CSV or connect via API for BI tools like Looker or Tableau