---
title: Hubspot Marketing Hub Features
description: Discover the key features of HubSpot Marketing Hub that drive growth, enhance audience targeting, and streamline marketing efforts for your business.
---

<https://www.theysync.com/theysync-blog>

# [Hubspot Marketing Hub Features](https://www.theysync.com/theysync-blog/hubspot-marketing-hub-features)

 Written by [Becca Whittle](https://www.theysync.com/theysync-blog/author/becca-whittle) | May 21, 2026 10:21:08 PM

 

# Hubspot Marketing Hub Features

## An overview of the features that actually move the needle

We have pulled together a list of the key features available with Hubspot Marketing Enterprise Hub which will enable you to scale and grow your Marketing efforts.

With links to the [HubSpot Knowledge Base](https://knowledge.hubspot.com/?hubs_content=knowledge.hubspot.com/marketing&hubs_content-cta=kb--header-nav-logo-link) and [Academy](https://academy.hubspot.com).

# **Campaigns & Audience**

## **1. Journey Automation**

### Not just email sequences - true omnichannel journeys. A prospect visits a pricing page, gets a LinkedIn ad, then an email. All automatically. All connected.

- [Journey Automation](https://knowledge.hubspot.com/workflows/use-journeys) (currently in BETA) - build personalised flows for different customer journeys all within the same view.
- [1,000 workflows (automations) - enough for every segment, product and lifecycle stage](https://knowledge.hubspot.com/workflows/create-workflows)
- Branch logic based on any CRM property or behaviour
- Set it once - it runs while you sleep

**2. AI Audience Intelligence (Lookalike Lists + Lead Scoring)**

### Stop guessing who to target. AI analyses your best customers and finds more people exactly like them - then scores every lead so your Sales team calls the right ones first.

- [Lookalike Lists ](https://knowledge.hubspot.com/segments/create-lookalike-lists)- Lookalike segments are generated by Breeze AI to help you find and reach new contacts based on existing useful segments (example contacts that look like your best customers!)
- [AI Lead Scoring ](https://knowledge.hubspot.com/scoring/build-lead-scores-with-ai)- behavioural + predictive, not just form fills
- [Use hubspot audiences in Google, Meta and LinkedIn Ads](https://knowledge.hubspot.com/ads/associate-google-ads-audiences-with-a-campaign)
- [Smart Lists auto-update as contacts meet or leave criteria](https://knowledge.hubspot.com/lists/create-active-or-static-lists)

## **3. Custom Behavioural Events**

### Track what matters to YOUR business - not just page views. A Contact watching a demo video, using a key product feature or clicking a specific button can trigger a whole campaign.

- [Codeless Event Visualiser - no developer needed](https://knowledge.hubspot.com/analytics-tools/create-codeless-custom-behavioral-events)
- Track button clicks, video plays, app actions & form interactions on your website
- Use any event to segment, score, trigger workflows or build reports
- [Use custom events in attribution reporting](https://knowledge.hubspot.com/analytics-tools/analyze-custom-behavioral-events)

## **4. Deep Personalisation**

### Every Contact sees content tailored to them. Different CTAs, images, body copy and landing pages based on industry, lifecycle stage or any CRM property.

- [Smart Content ](https://knowledge.hubspot.com/website-and-landing-pages/create-and-manage-smart-content-rules)- emails and pages adapt per contact in real time
- Personalise by Lifecycle stage, industry, location, behaviour or custom property
- Same URL, different experience - no duplicate pages needed

## **5. Account-Based Marketing (ABM)**

### Target entire companies, not just individual contacts. Coordinate Marketing and Sales around your most valuable accounts - with shared data, not separate spreadsheets.

- [Build target account lists and track engagement at company level](https://knowledge.hubspot.com/prospecting/use-the-target-accounts-index-page)
- See which accounts are warming up before Sales makes contact

### **Social Channels**

### Everything in one place: publish, schedule, monitor and report across all major social networks without leaving HubSpot. All social activity ties back to the CRM - so you can see which posts influence deals.

[Full details](https://knowledge.hubspot.com/social/connect-your-social-media-accounts-to-hubspot)

In a nutshell...

| **Channel** | **What you can do in HubSpot** | **Capabilities** |
| --- | --- | --- |
| LinkedIn | Publish and schedule posts and carousels, monitor engagement, run Sponsored Content ads, sync lead gen forms to CRM | Publish · Schedule · Analytics |
| Facebook | Publish and schedule posts, monitor comments and mentions, run ads with CRM audience sync, track pixel conversions | Publish · Schedule · Analytics |
| Instagram | Schedule and publish posts and stories (via Meta), monitor engagement, run Instagram Ads through the Ads tool | Publish · Schedule · Analytics |
| X (Twitter) | Publish and schedule tweets, monitor mentions and hashtags, track engagement per post | Publish · Schedule · Analytics |
| TikTok | Publish organic content, manage TikTok Ads, deploy pixel, closed-loop revenue attribution | Publish · Schedule · Analytics |
| YouTube | Monitor channel performance, track video engagement, connect views to CRM contact activity | Ads only |
| Google Ads | Sync CRM audiences for targeting, track ROI to contacts and deals, multi-touch attribution | Publish · Schedule · Analytics |

 

#### **What makes HubSpot Social different from standalone tools?**

- Every social interaction (click, comment, form fill) is logged on the contact record - no manual tagging
- Run ads to CRM-defined audiences [(e.g. 'contacts in trial' or 'accounts scoring >70') directly from HubSpot](https://knowledge.hubspot.com/ads/create-audiences-in-the-ads-tool)
- [Breeze AI Social Agent analyses best posting times and suggests content based on your audience](https://knowledge.hubspot.com/social/optimize-social-posts)
- Social reporting is unified with email, content and paid ads - one dashboard, not four tabs
- Campaign attribution: tag a social post to a campaign and watch it show up in revenue attribution reports

### **Search & Discovery**

### Organic traffic for HubSpot customers is down 27% year-over-year. Buyers now research on ChatGPT, Gemini and Perplexity before visiting a website. These tools cover the full discovery stack - from Google to AI.

## **6. SEO Tools**

### The foundation of all discovery. Without strong SEO, AEO has nothing to build on.

- [Organic search performance tracking and trend monitoring in one dashboard](https://knowledge.hubspot.com/seo/analyze-seo-performance)
- Topic cluster builder - build authority around your core themes
- AI-powered content suggestions to fill ranking gaps
- Page-level optimisation scores with actionable recommendations
- Integrates directly with blog, landing pages and campaign reporting

## **7. ****<https://ir.hubspot.com/news-releases/news-release-details/introducing-hubspot-aeo-answer-showing-ai-search-engines>[AEO](https://ir.hubspot.com/news-releases/news-release-details/introducing-hubspot-aeo-answer-showing-ai-search-engines)**** - Answer Engine Optimisation**

### AEO is the practice of improving how often your brand appears in AI-generated answers on ChatGPT, Gemini and Perplexity. Buyers who arrive via AI convert at 3x the rate of traditional search.

- [Brand visibility dashboard ](https://www.hubspot.com/products/aeo)- score out of 100 across ChatGPT, Gemini and Perplexity
- [5 scored dimensions](https://www.hubspot.com/aeo-grader): sentiment, presence quality, brand recognition, share of voice, market position
- CRM-powered prompt suggestions - HubSpot knows your buyers, suggests the right questions to track
- Competitor share of voice - see who AI recommends instead of you
- Actionable recommendations: create this page, update that post, pitch this outlet
- [Integrated in Marketing Hub Enterprise](https://ir.hubspot.com/news-releases/news-release-details/introducing-hubspot-aeo-answer-showing-ai-search-engines) - act on gaps without switching tools

**Key stat: **HubSpot's own AEO strategy produced a 1,850% increase in qualified leads. Beta customers drove 20% more AI traffic than those not using the tool.

## **8. Content Remix**

### One great piece of content shouldn't live on one channel. Remix uses AI to repurpose your best assets into up to 10 different formats in minutes - not days.

- [Turn a blog post into social posts, emails, SMS, landing pages and video scripts](https://knowledge.hubspot.com/blog/repurpose-content-using-ai-with-content-remix)
- Up to 10 content types per remix - select formats, set tone, generate
- Works from blog posts, landing pages, webinars, uploaded documents or Google Drive files
- Respects your Brand Voice settings for consistent tone across all outputs
- Schedule and publish remixed content directly from HubSpot - no copy-pasting

## **9. Buyer Intent Signals**

### Know who is ready to buy before they raise their hand. Intent data surfaces accounts actively researching your category.

- [Track behavioural signals:](https://knowledge.hubspot.com/reports/use-intent-signals) page visits, content downloads, pricing page views, ad engagement
- Combine with ABM target account lists to prioritise the hottest accounts
- Custom Behavioural Events capture in-product intent (feature usage, trial activity)
- Pass intent scores to sales workflows automatically - no manual handoff
- [Multi-touch attribution connects intent signals to pipeline and closed revenue](https://knowledge.hubspot.com/reports/create-attribution-reports)

# **Analytics & Reporting**

### HubSpot Enterprise has 500 custom reports and 50 dashboards. The real power is that ALL your data - CRM contacts, email, social, ads, website, deals - lives in one place. No more stitching spreadsheets together.

#### **The reports that change conversations with leadership**

| **Report / Feature** | **What it tells you** | **Where to find it** |
| --- | --- | --- |
| Multi-Touch Revenue Attribution | Which campaigns and channels actually influenced closed deals - in £ not clicks | Reports → Attribution |
| Customer Journey Analytics | The full path from first touch to closed deal, with drop-off at every stage | Reports → Funnels |
| Campaign Performance | Emails, ads, social, pages and forms all tied to a single campaign ROI view | Marketing → Campaigns |
| Email Health Dashboard | Open rates, clicks, unsubscribes, deliverability and A/B test results in one view | Marketing → Email |
| Social Engagement Report | Impressions, clicks, shares and CRM-linked conversions per channel and post | Marketing → Social |
| Ads ROI Report | Cost per contact, cost per deal and revenue attributed to each paid campaign | Marketing → Ads |
| Website Traffic Analytics | Sessions, sources, landing page performance filtered by country/domain/URL | Reports → Analytics |
| Contact Lifecycle Report | How fast contacts move from subscriber → lead → MQL → SQL → customer | Reports → CRM |
| SEO Page Performance | Rankings, organic traffic and conversion rate per page or topic cluster | Marketing → SEO |
| AEO Visibility Score | How often and how accurately your brand appears in ChatGPT/Gemini/Perplexity | Marketing → AEO |

 

#### **Analytics features worth calling out**

- [7 attribution models](https://knowledge.hubspot.com/reports/understand-attribution-reporting)[- first touch, last touch, linear, time-decay, U-shaped, W-shaped, full path](https://knowledge.hubspot.com/reports/use-multi-touch-revenue-attribution-reports)
- Scheduled report delivery - email any dashboard to stakeholders on a weekly or monthly cadence
- Custom events in reports - include any behavioural event you track in your dashboards
- <https://developers.hubspot.com/docs/api/analytics>Export to CSV or connect via API for BI tools like Looker or Tableau

 

[View full post](https://www.theysync.com/theysync-blog/hubspot-marketing-hub-features)

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