Hubspot Marketing Hub Features
An overview of the features that actually move the needle
We have pulled together a list of the key features available with Hubspot Marketing Enterprise Hub which will enable you to scale and grow your Marketing efforts.
With links to the HubSpot Knowledge Base and Academy.
Campaigns & Audience
1. Journey Automation
Not just email sequences - true omnichannel journeys. A prospect visits a pricing page, gets a LinkedIn ad, then an email. All automatically. All connected.
2. AI Audience Intelligence (Lookalike Lists + Lead Scoring)
Stop guessing who to target. AI analyses your best customers and finds more people exactly like them - then scores every lead so your Sales team calls the right ones first.
3. Custom Behavioural Events
Track what matters to YOUR business - not just page views. A Contact watching a demo video, using a key product feature or clicking a specific button can trigger a whole campaign.
4. Deep Personalisation
Every Contact sees content tailored to them. Different CTAs, images, body copy and landing pages based on industry, lifecycle stage or any CRM property.
- Smart Content - emails and pages adapt per contact in real time
- Personalise by Lifecycle stage, industry, location, behaviour or custom property
- Same URL, different experience - no duplicate pages needed
5. Account-Based Marketing (ABM)
Target entire companies, not just individual contacts. Coordinate Marketing and Sales around your most valuable accounts - with shared data, not separate spreadsheets.
Social Channels
Everything in one place: publish, schedule, monitor and report across all major social networks without leaving HubSpot. All social activity ties back to the CRM - so you can see which posts influence deals.
Full details
In a nutshell...
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Channel
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What you can do in HubSpot
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Capabilities
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LinkedIn
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Publish and schedule posts and carousels, monitor engagement, run Sponsored Content ads, sync lead gen forms to CRM
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Publish · Schedule · Analytics
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Facebook
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Publish and schedule posts, monitor comments and mentions, run ads with CRM audience sync, track pixel conversions
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Publish · Schedule · Analytics
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Instagram
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Schedule and publish posts and stories (via Meta), monitor engagement, run Instagram Ads through the Ads tool
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Publish · Schedule · Analytics
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X (Twitter)
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Publish and schedule tweets, monitor mentions and hashtags, track engagement per post
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Publish · Schedule · Analytics
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TikTok
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Publish organic content, manage TikTok Ads, deploy pixel, closed-loop revenue attribution
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Publish · Schedule · Analytics
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YouTube
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Monitor channel performance, track video engagement, connect views to CRM contact activity
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Ads only
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Google Ads
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Sync CRM audiences for targeting, track ROI to contacts and deals, multi-touch attribution
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Publish · Schedule · Analytics
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What makes HubSpot Social different from standalone tools?
Search & Discovery
Organic traffic for HubSpot customers is down 27% year-over-year. Buyers now research on ChatGPT, Gemini and Perplexity before visiting a website. These tools cover the full discovery stack - from Google to AI.
6. SEO Tools
The foundation of all discovery. Without strong SEO, AEO has nothing to build on.
7. AEO - Answer Engine Optimisation
AEO is the practice of improving how often your brand appears in AI-generated answers on ChatGPT, Gemini and Perplexity. Buyers who arrive via AI convert at 3x the rate of traditional search.
- Brand visibility dashboard - score out of 100 across ChatGPT, Gemini and Perplexity
- 5 scored dimensions: sentiment, presence quality, brand recognition, share of voice, market position
- CRM-powered prompt suggestions - HubSpot knows your buyers, suggests the right questions to track
- Competitor share of voice - see who AI recommends instead of you
- Actionable recommendations: create this page, update that post, pitch this outlet
- Integrated in Marketing Hub Enterprise - act on gaps without switching tools
Key stat: HubSpot's own AEO strategy produced a 1,850% increase in qualified leads. Beta customers drove 20% more AI traffic than those not using the tool.
8. Content Remix
One great piece of content shouldn't live on one channel. Remix uses AI to repurpose your best assets into up to 10 different formats in minutes - not days.
9. Buyer Intent Signals
Know who is ready to buy before they raise their hand. Intent data surfaces accounts actively researching your category.
Analytics & Reporting
HubSpot Enterprise has 500 custom reports and 50 dashboards. The real power is that ALL your data - CRM contacts, email, social, ads, website, deals - lives in one place. No more stitching spreadsheets together.
The reports that change conversations with leadership
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Report / Feature
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What it tells you
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Where to find it
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Multi-Touch Revenue Attribution
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Which campaigns and channels actually influenced closed deals - in £ not clicks
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Reports → Attribution
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Customer Journey Analytics
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The full path from first touch to closed deal, with drop-off at every stage
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Reports → Funnels
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Campaign Performance
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Emails, ads, social, pages and forms all tied to a single campaign ROI view
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Marketing → Campaigns
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Email Health Dashboard
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Open rates, clicks, unsubscribes, deliverability and A/B test results in one view
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Marketing → Email
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Social Engagement Report
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Impressions, clicks, shares and CRM-linked conversions per channel and post
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Marketing → Social
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Ads ROI Report
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Cost per contact, cost per deal and revenue attributed to each paid campaign
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Marketing → Ads
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Website Traffic Analytics
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Sessions, sources, landing page performance filtered by country/domain/URL
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Reports → Analytics
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Contact Lifecycle Report
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How fast contacts move from subscriber → lead → MQL → SQL → customer
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Reports → CRM
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SEO Page Performance
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Rankings, organic traffic and conversion rate per page or topic cluster
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Marketing → SEO
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AEO Visibility Score
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How often and how accurately your brand appears in ChatGPT/Gemini/Perplexity
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Marketing → AEO
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Analytics features worth calling out